“People are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will be how their users access all sorts of services.” — Peter Rojas, Entrepreneur in Residence at Betaworks
Last year Facebook opened its platform to allow users to create and implement bots as part of their customer service and marketing.
Bots allow you to have an automated conversation with people who click on your Facebook Messenger to start a dialogue.
With more and more people relying on Facebook for information, bots who play the role of auto-responders can help boost direct engagement with your target market.
Bots use keywords to shape the conversation and market to your existing and potential prospects.
Why would you need a bot?
- To offer an amazing customer service
- To better market your products and services
Bots are created with a purpose.
Download 10 Ways To Use Messenger Bots
So, do you think you want to get on the band wagon first and have an unfair advantage?